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Elsässer, M. (2022). Intelligent data-driven marketing: when physicists start thinking about marketing: from mad-man to math-man marketing. Ibidem Verlag. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=7024641
Ewel, J. (2021). The six disciplines of agile marketing: proven practices for more effective marketing and better business results. Wiley. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?pq-origsite=primo&docID=6341957
García Fernández, M. del S. (2014). Plan e informes de marketing internacional. IC Editorial. https://www.digitaliapublishing.com/a/86685
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Lerma Kirchner, A. E., & Márquez Castro, E. (2020). Comercio y marketing internacional (5a ed.). Cengage Learning. http://www.ebooks7-24.com/?il=10773
Antonio, P., & Gattermann Perin, M. (2019). The international marketing and the resource-based theory an analysis of the theory contribution to the international marketing field. Revista Eletrônica de Estratégia e Negócios, 12(2), 142-170. https://link.gale.com/apps/doc/A625055070/AONE?u=univcv&sid=bookmark-AONE&xid=c818ad56
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Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-millennials: marketing 4.0, customer satisfaction and purchase intention. Journal of Business Research, 122(2021), 608–620. https://www.sciencedirect.com/science/article/pii/S0148296320306688?via%3Dihub
García Hernández, B. J., & Montiel Ávila, A. L. M. (2017). Contribución del Plan de Mercadotecnia Internacional en el desempeño de las organizaciones. Estudio de casos múltiples. Recherches En Sciences De Gestion, (121), 89-104. https://www.proquest.com/scholarly-journals/contribución-del-plan-de-mercadotecnia/docview/2098963388/se-2?accountid=37408
Golovko, E., Lopes-Bento, C., & Sofka, W. (2022). Marketing learning by exporting – how export-induced marketing expenditures improve firm performance. Journal of Business Research, 150(2022), 194–207. https://www.sciencedirect.com/science/article/pii/S0148296322005471?via%3Dihub
Klein, L. L., & Diniz Pereira, B. A. (2016). The survival of interorganizational networks: a proposal based on resource dependence theory. Revista de Administração Mackenzie, 17(4), 153-175. https://www.proquest.com/scholarly-journals/survival-interorganizational-networks-proposal/docview/1826886021/se-2?accountid=37408
Osei, C., Amankwah-Amoah, J., Khan, Z., Omar, M., & Gutu, M. (2019). Developing and deploying marketing agility in an emerging economy: the case of Blue Skies. International Marketing Review, 36(2), 190-212. https://www.proquest.com/scholarly-journals/developing-deploying-marketing-agility-emerging/docview/2227361820/se-2?accountid=37408
Calderón Ayquipa, B. J., & Salinas Robles, C. A. (2021). Marketing internacional y exportación de prendas de lana de alpaca en el mercado artesanal, Lima 2021 [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://hdl.handle.net/20.500.12692/85334
Chihuan Ascona, K. P. (2019). Marketing internacional y exportación de prendas de bebé a los Estados Unidos en la empresa Ablimatex Export S.A.C en el año 2018 [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://hdl.handle.net/20.500.12692/51164
Lugo Agurto, H. F. A. (2020). Estrategias de marketing internacional para la internacionalización de la empresa servicios industriales de la Marina S.A. Lima, año 2019 [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://hdl.handle.net/20.500.12692/53643
Ramírez Huamán, S. A., & Milagros Esthefany, A. A. (2021). Estrategias de marketing internacional para la exportación de cuy de los productores de San Mateo – Huarochirí - 2021 [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://hdl.handle.net/20.500.12692/74132
Rojas Torres, A. A. (2020). Marketing internacional y exportación de uva red globe de las empresas agroexportadoras de Ica al mercado de Estados Unidos, 2019 [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://hdl.handle.net/20.500.12692/63933