Andaleeb, S. S., & Hasan, K. (Eds.). (2017). Strategic marketing management in Asia: case studies and lessons across industries. Emerald Publishing Limited. https://ucv.primo.exlibrisgroup.com/permalink/51UCV_INST/p5e2np/cdi_proquest_ebookcentral_EBC4717168
Drummond, G., Ensor, J., & Ashford, R. (2008). Strategic marketing: planning and control (3a ed.). Butterworth-Heinemann. https://research.ebsco.com/linkprocessor/plink?id=aa2d37a1-89a7-3913-8a27-a3eadb1b196d
Kendrick, T. (2006). Developing strategic marketing plans that really work: a toolkit for public libraries. Facet Publishing. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=1597148
Kendrick, T. (2021). Engaging your community through active strategic marketing: a practical guide for librarians and information professionals. Facet Publishing. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=6608850
Mariadoss, B. J., & Echambadi, R. (Eds.). (2019). Future-focused strategic marketing. Nova Science Publishers. https://research.ebsco.com/linkprocessor/plink?id=c63d676d-43dc-3bf2-8db9-5201aecc4e6e
Nykiel, R. A. (2011). Marketing your business: a guide to developing a strategic marketing plan. Routledge. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=244216
Proctor, T. (2000). Strategic marketing: an introduction. Routledge. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=170156
Tsiotsou, R. H., & Goldsmith, R. E. (Eds.). (2012). Strategic marketing in tourism services. Emerald Group Publishing Limited. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=943329
Benyoussef Zghidi, A., & Zaiem, I. (2017). Service orientation as a strategic marketing tool: the moderating effect of business sector. Competitiveness Review, 27(1), 40-61. https://www.proquest.com/scholarly/journals/service-orientation-as-strategic-marketing-tool/docview/1866503750/se-2?accountid=37408
Cadogan, J. W. (2012). International marketing, strategic orientations and business success: reflections on the path ahead. International Marketing Review, 29(4), 340-348. https://www.proquest.com/scholarly/journals/international-marketing-strategic-orientations/docview/1022698900/se-2?accountid=37408
Pitt, L., & Treen, E. (2019). Special issue of the journal of strategic marketing 'the state of theory in strategic marketing research - reviews and prospects'. Journal of Strategic Marketing, 27(2), 97-99. https://research.ebsco.com/linkprocessor/plink?id=e2c9f388-7f3a-3687-8e6e-3d1a6fce1c9e
Rudd, J. M., Jaakkola, M., & Marshall, G. W. (Eds.). (2016). Strategic marketing: new horizons in theory and research. European Journal of Marketing, 50(12), 2069-2296. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=4789479
Schiavone, F., & Simoni, M. (2019). Strategic marketing approaches for the diffusion of innovation in highly regulated industrial markets: the value of market access. Journal of Business & Industrial Marketing, 34(7), 1606-1618. https://www.proquest.com/scholarly/journals/strategic-marketing-approaches-diffusion/docview/2301344863/se-2?accountid=37408
Smith, B. D. (2019). Between saying and doing is the ocean: an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry. Journal of Strategic Marketing, 27(1), 38-49. https://research.ebsco.com/linkprocessor/plink?id=b52ee2f8-f189-3bb5-8153-103a517047dc
Trim, P. R. J., & Lee, Y. I. (2008). A strategic marketing intelligence and multi-organisational resilience framework. European Journal of Marketing, 42(7/8), 731-745. https://www.proquest.com/scholarly/journals/strategic-marketing-intelligence-multi/docview/237032855/se-2?accountid=37408
Truong, Y., & Simmons, G. (2010). Perceived intrusiveness in digital advertising: strategic marketing implications. Journal of Strategic Marketing, 18(3), 239-256. https://research.ebsco.com/linkprocessor/plink?id=65052e23-a50e-3b4b-aa95-cbf6b8619594
Varadarajan, R. (2010). Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science, 38, 119-140. https://www.proquest.com/scholarly/journals/strategic-marketing-strategy-domain-definition/docview/224886692/se-2?accountid=37408
Volle, P. (2022). Rhetorical history and strategic marketing: the example of Starbucks. Journal of Historical Research in Marketing, 14(1), 111-129. https://www.proquest.com/scholarly/journals/rhetorical-history-strategic-marketing-example/docview/2622186791/se-2?accountid=37408
Arohuillca Huachohuillca, M. C. (2018). Marketing estratégico y su relación con la captación de clientes en el Centro Comercial El Progreso II, Lima - 2018 [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://hdl.handle.net/20.500.12692/24584
Castillo Casanova, A. E. (2023). Marketing estratégico y captación de clientes de Classic Dent, región Huánuco, 2023 [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://hdl.handle.net/20.500.12692/122053