Cherunilam, F. (2010). International marketing: text and cases. Himalaya Publishing House. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=3011100
Curry, J. E. (2009). A short course in international marketing: approaching and penetrating the international marketplace (3a ed.). World Trade Press. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=439417
Galán Ortíz, L. (2014). Políticas de marketing internacional. IC Editorial. https://www.digitaliapublishing.com/a/86686
García Fernández, M. del S. (2014). Plan e informes de marketing internacional. IC Editorial. https://www.digitaliapublishing.com/a/86685
Goodluck, C., & Wineaster, A. (2016). International marketing: theory and practice from developing countries. Cambridge Scholars Publishing. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=4820087
Jowitt, D., Danaan, G. N., & Obateru, T. C. (Eds.). (2016). Understanding the newspaper business in Nigeria: a resource book. Cambridge Scholars Publishing. https://research.ebsco.com/linkprocessor/plink?id=78af02c3-9522-3c5b-85c8-abf624ec4895
Turnbull, P. W., & Valla, J. P. (Eds.). (2013). Strategies for international industrial marketing: the management of customer relationships in European Industrial Markets. Routledge. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=1181087
Vergara Cortina, N. (2012). Marketing y comercialización internacional. Ecoe Ediciones. https://www.digitaliapublishing.com/a/29993
White, M. (2002). A short course in international marketing blunders: mistakes made by companies that should have known better. World Trade Press. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=3051621
Antonio, P., & Gattermann Perin, M. (2019). The international marketing and the resource-based theory an analysis of the theory contribution to the international marketing field. Revista Eletrônica de Estratégia & Negócios, 12(2), 142-170. https://link.gale.com/apps/doc/A625055070/AONE?u=univcv&sid=bookmark-AONE&xid=c818ad56
Barros Neto, J. de P., & Pereira Esteves, B. J. (2011). Estratégias de marketing internacional de empresas de floricultura do Ceará: estudos de casos. GEPROS. Gestão da Produção, Operações e Sistemas, 6(2), 113-126. https://www.proquest.com/scholarly/journals/estratégias-de-marketing-internacional-empresas/docview/1723114478/se-2?accountid=37408
Boso, N., Debrah, Y. A., & Amankwah-Amoah, J. (2018). International marketing strategies of emerging market firms. International Marketing Review, 35(2), 202-214. https://www.proquest.com/scholarly/journals/international-marketing-strategies-emerging/docview/2016944885/se-2?accountid=37408
Degani Cantoni, A., Rocha, T. V., Fernandes Galhanone, R., & Righetti, M. L. (2019). Estratégias de marketing internacional adotadas no processo de internacionalização de franquias: um estudo de caso múltiplo no setor de vestuário. ReMark. Revista Brasileira de Marketing, 18(2), 19-54. https://link.gale.com/apps/doc/A595570613/AONE?u=univcv&sid=bookmark-AONE&xid=90bc0aab
Javalgi, R. G., & Russell, L. T. M. (2018). International marketing ethics: a literature review and research agenda. J Bus Ethics, 148(4), 703-720. https://www.proquest.com/scholarly/journals/international-marketing-ethics-literature-review/docview/2018962820/se-2?accountid=37408
Ratten, V., & Ratten, H. (2011). International sport marketing: practical and future research implications. Journal of Business & Industrial Marketing, 26(8), 614-620. https://www.proquest.com/scholarly/journals/international-sport-marketing-practical-future/docview/898414813/se-2?accountid=37408
Vadalkar, S., Chavan, G., Chaudhuri, R., & Vrontis, D. (2021). A critical review of international print advertisements: evolutionary analysis, assessment and elucidations, from 1965 to 2020. International Marketing Review, 38(5), 806-839. https://www.proquest.com/scholarly/journals/critical-review-international-print/docview/2569326495/se-2?accountid=37408
Chumpitaz Lopez, A. B. (2020). El marketing 4.0 y las estrategias competitivas de las agencias de carga internacional, Lima y Callao, 2020 [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://hdl.handle.net/20.500.12692/56731
Ortiz Moreno, L. D. (2020). Marketing internacional en la importadora R&M Especialidades Médicas Vital S.A.C. Lima, 2020 [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://hdl.handle.net/20.500.12692/57074
Perez Barrios, J. S. (2018). Marketing internacional y exportación del café orgánico de las empresas agroexportadoras de la región Junín hacia Estados Unidos, 2017 [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://hdl.handle.net/20.500.12692/33615
Suarez Huancas, M., & Vásquez Jiménez, J. Y. (2020). Marketing internacional en tiempo de pandemia COVID-19 en las empresas exportadoras de Lambayeque [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://hdl.handle.net/20.500.12692/74551