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Evans, D. (2008). Social media marketing: an hour a day. Wiley Publishing. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=366741
Ind, N., & Iglesias, O. (2023). Empresas con conciencia: más allá de la responsabilidad social corporativa. Libros de Cabecera. https://www.digitaliapublishing.com/a/133225
Lefebvre, R. C. (2013). Social marketing and social change: strategies and tools for improving health, well-being, and the environment. John Wiley & Sons. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=7103460
López Mariñelarena, E. (2015). Marketing cultural. IC Editorial. https://www.digitaliapublishing.com/a/86965
McKenzie-Mohr, D., Lee, N., Schultz, W., & Kotler, P. (2012). Social marketing to protect the environment: what works. SAGE Publications. https://research.ebsco.com/linkprocessor/plink?id=80755d0e-ed39-30f5-98a3-6ede757df8d2
Polo, Y. (2015). El valor del marketing para la empresa y la sociedad. Prensas de la Universidad de Zaragoza. https://www.digitaliapublishing.com/a/59255
Tracy, B. (2014). Marketing. AMACOM. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=1596433
Weinreich, N. K. (2011). Hands-on social marketing: a step-by-step guide to designing change for good (2a ed.). SAGE Publications. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=996430
Brennan, L., Previte, J., & Fry, M. L. (2016). Social marketing’s consumer myopia: applying a behavioural ecological model to address wicked problems. Journal of Social Marketing, 6(3), 219-239. https://www.proquest.com/scholarly/journals/social-marketing-s-consumer-myopia/docview/1828152579/se-2?accountid=37408
Burchell, K., Rettie, R., & Patel, K. (2013). Marketing social norms: social marketing and the “social norm approach”. Journal of Consumer Behaviour, 12(1), 1–9. https://research.ebsco.com/linkprocessor/plink?id=b5d8cc95-09ab-3382-8317-04871bd4a952
Dibb, S., & Carrigan, M. (2013). Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change. European Journal of Marketing, 47(9), 1376-1398. https://www.proquest.com/scholarly/journals/social-marketing-transformed/docview/1430551413/se-2?accountid=37408
Hermann, E. (2022). Leveraging artificial intelligence in marketing for social good—An ethical perspective. Journal of Business Ethics, 179(1), 43-61. https://www.proquest.com/scholarly/journals/leveraging-artificial-intelligence-marketing/docview/2692481365/se-2?accountid=37408
Hoek, J. (2017). Is there an intersection between “market justice” and “social justice”? An analysis of ENDS marketing. Journal of Social Marketing, 7(3), 241-249. https://www.proquest.com/scholarly/journals/is-there-intersection-between-market-justice/docview/1926493623/se-2?accountid=37408
Oliveira Santos, C. (2019). A national policy process on social marketing. Journal of Social Marketing, 9(1), 5-25. https://www.proquest.com/scholarly/journals/national-policy-process-on-social-marketing/docview/2190136736/se-2?accountid=37408
Tsai, J. M., & Lu, T. E. (2023). Is brand reputation a banner for social marketing? A social enterprise product consumption perspective. Psychology & Marketing, 40, 2041–2059. https://research.ebsco.com/linkprocessor/plink?id=44580b31-ff11-3e70-afa2-990f6ed8d7ae
Aponte Quispe, K. (2023). Campaña de marketing social “El toque de unión” y percepción de marca por centennials sobre empresa privada, Lima, 2022 [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://hdl.handle.net/20.500.12692/131478
Bonifacio Cipriani, Y. R. (2020). Marketing social y medios sociales en la Organización No Gubernamental Socios en Salud Sucursal Perú, 2020 [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://hdl.handle.net/20.500.12692/58584
Gutierrez Alva, A. A. (2021). Influencia del marketing digital en el comportamiento del consumidor. Revisión sistemática de la literatura [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://hdl.handle.net/20.500.12692/72078
Rojas Larico, R. I. (2020). Marketing digital en las empresas constructoras, Lima Norte, 2020 [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://hdl.handle.net/20.500.12692/59460