Banasiewicz, A. D. (2013). Marketing database analytics: transforming data for competitive advantage. Taylor & Francis Group. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=1295134
Bruner, I. G. C. (2021). Marketing scales handbook: Multi-item measures for consumer insight research, volume 11. GCBII Productions, LLC. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=28510790
Flores, A. (2017). Comunicación desde la PNL: no es lo que digo, sino cómo lo digo. Ediciones de la U. https://www.ebooks7-24.com:443/?il=8097
Frikha, A. (2019). Measurement in marketing: Operationalization of latent constructs. John Wiley & Sons, Incorporated. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=5966998
Graciá, V. B. (2011). Fundamentos de marketing: entorno, consumidor, estrategia e investigación comercial. Editorial UOC. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=7051869
James, O. (2022). The entrepreneurial adventure: from small business to sme and beyond. Business Expert Press. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=29377719
Kirzner, I. M. (2002). The Meaning of the Market Process: Essays in the Development of Modern Austrian Economics. Taylor & Francis. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=178172
Krentzel, G. A. (2019). Shopper Marketing: estrategias de mercado. Ediciones de la U. https://www.ebooks7-24.com:443/?il=9091
Machado, C., & Davim, J. P. (Eds.). (2013). Management and engineering innovation. John Wiley & Sons, Incorporated. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=1251409
París, J. A. (2019). Comunicación esencial: el paradigma del marketing esencial aplicado al diseño y comunicación visual. Ediciones de la U. https://www.ebooks7-24.com:443/?il=9090
Pina Calfi, A., & Rubio-Navarro, G. (2020). Comunicación audiovisual y digital en la escuela: hablar con imágenes, formas de estar en la red, aprender y enseñar disfrutando. Dextra Editorial. https://www.ebooks7-24.com:443/?il=10555
Ramírez Osorio, J. H., Hoyos Walteros, H., & Redondo Ramírez, M. I. (2019). Mercado de capitales e introducción al mercado de divisas. Ediciones de la U. https://www.ebooks7-24.com:443/?il=9536
Schroeder, J., & Karababa, E. (2019). Historical perspectives on non-western markets and consumer cultures. Emerald Publishing Limited. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=5977937
Visconti, L. M., Peñaloza, L., & Toulouse, N. (Eds.). (2020). Marketing management: A cultural perspective. Taylor & Francis Group. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=6191872
Fang, S., & Chen, H. K. (2016). Strategic intent, organizational environment, and organizational learning mechanisms: a multiple-case study in the construction industry in Taiwan. Personnel Review, 45(5), 928-946. https://www.proquest.com/scholarly-journals/strategic-intent-organizational-environment/docview/1805464069/se-2?accountid=37408
Marín, L., & Ruiz, S. (2010, September). Estrategias de marca para nuevos productos ¿extension o alianza? Revista Española de Investigación de Marketing, 14(2), 91-111. https://link.gale.com/apps/doc/A293812985/IFME?u=univcv&sid=bookmark-IFME&xid=79834df9
Mercado Barrueto, E., Rubio Rivera, A., Araya-Castillo, L., & Moraga Flores, H. (2024). Dimensions and dynamics of bibliometric and scientometric research on brand personality in the "hospitality, leisure, and tourism" sector. Interciencia, 49(10), 587-595. https://www.proquest.com/scholarly-journals/dimensions-dynamics-bibliometric-scientometric/docview/3134114322/se-2?accountid=37408
Moura, A. A., Costa, V., Loureiro, I. S., Silva, S., Mira, M. d. R., & Pereira, S. R. (2024). An overview of higher education in tourism and hospitality in Portugal. Revista De Gestão Social e Ambiental, 18(11), 1-19. https://www.proquest.com/scholarly-journals/overview-higher-education-tourism-hospitality/docview/3187237238/se-2?accountid=37408
Pulendran, S., Speed, R., & Widing II, R. E. (2003). Marketing planning, market orientation and business performance. European Journal of Marketing, 37(3), 476-497. https://www.proquest.com/scholarly-journals/marketing-planning-market-orientation-business/docview/237026842/se-2?accountid=37408
Sánchez González, M. G. (2024). Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística. Turismo y Sociedad, 35, 229-257. https://www.proquest.com/scholarly-journals/estudio-de-caso-un-apartamento-turístico-at-en/docview/3083867826/se-2?accountid=37408