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Chattopadhyay, R. (2020). Journey of neuroscience: marketing management to organizational behavior. Management Research Review, 43(9), 1063-1079. https://www.proquest.com/scholarly-journals/journey-neuroscience-marketing-management/docview/2499042963/se-2?accountid=37408
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Gross, N., & Laamanen, M. (2022). “Hey, you there! marketing!” on ideology and (mis)interpellation of the marketing educator as subject. Journal of Marketing Management, 38(3–4), 309–332. https://research.ebsco.com/linkprocessor/plink?id=5c359332-514a-38ac-8b98-bea14dbfdae2
Chicana Rojas, J., & Vargas Tuesta, L. K. (2019). Marketing estratégico y la cartera de socios en la cooperativa de ahorro y crédito bienestar Perú, Moyobamba, 2019 [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://repositorio.ucv.edu.pe/handle/20.500.12692/43234
Tello Mosquera, L. A. (2020). Marketing internacional y exportación de espárragos de las MYPES productoras de Trujillo al mercado de EE.UU. 2019 [Tesis de Pregrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://repositorio.ucv.edu.pe/handle/20.500.12692/62258
Tigre Larios, K. A. (2023). Plan de marketing estratégico para el posicionamiento de una ferretería, Chiclayo [Tesis de Posgrado, Universidad César Vallejo]. Repositorio Institucional UCV. https://repositorio.ucv.edu.pe/handle/20.500.12692/124875