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Elsässer, M. (2022). Intelligent data-driven marketing: when physicists start thinking about marketing: from mad-man to math-man marketing. Ibidem Verlag. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=7024641
Ewel, J. (2021). The six disciplines of agile marketing: proven practices for more effective marketing and better business results. Wiley. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?pqorigsite=primo&docID=6341957
García-Lavernia Gil, J. R. (2019). Panorámica del marketing. Universitat Oberta de Catalunya. https://www.digitaliapublishing.com/a/61807
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Jiménez Martínez, S. (2016). Investigación y recogida de información de mercados. IC Editorial. https://www.digitaliapublishing.com/a/86809
Lacobucci, D. (2020). Dirección de marketing. Cengage Learning. https://www.ebooks7-24.com:443/?il=10769&pg=1
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Prieto Herrera, J. E. (2013). Investigación de mercados (2a ed.). Ecoe Ediciones. https://www.digitaliapublishing.com/a/29983
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Schnarch Kirberg, A. (2019). Marketing para emprender. Ediciones de la U. https://www.ebooks7-24.com/stage.aspx?il=9394&pg=&ed=
The Editors at Salem Press. (2017). Principles of business: marketing. Grey House Publishing. https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1623838&lang=es&site=ehostlive
The Editors of Salem Press. (2017). Business reference guide: studies in marketing & advertising (2a ed.). Salem Press. https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1341220&lang=es&site=ehostlive
Chattopadhyay, R. (2020). Journey of neuroscience: marketing management to organizational behavior. Management Research Review, 43(9), 1063-1079. https://www.proquest.com/scholarly-journals/journey-neuroscience-marketing-management/docview/2499042963/se-2?accountid=37408
Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-millennials: marketing 4.0, customer satisfaction and purchase intention. Journal of Business Research, 122, 608–620. https://www.sciencedirect.com/science/article/pii/S0148296320306688?via%3Dihub
García González, D., & González Vélez, C. (2020). “El traje nuevo del empresario”: el uso de la Etnografía en la investigación de mercados. Antípoda: Revista de Antropología y Arqueología, 1(38), 47–70. https://www.proquest.com/scholarly-journals/el-traje-nuevo-del-empresario-uso-de-la/docview/2376745064/se-2?accountid=37408
Golovko, E., Lopes-Bento, C., & Sofka, W. (2022). Marketing learning by exporting – how export-induced marketing expenditures improve firm performance. Journal of Business Research, 150, 194–207. https://www.sciencedirect.com/science/article/pii/S0148296322005471?via%3Dihub
Gross, N., & Laamanen, M. (2022). “Hey, you there! marketing!” on ideology and (mis)interpellation of the marketing educator as subject. Journal of Marketing Management, 38(3–4), 309–332. https://research.ebsco.com/linkprocessor/plink?id=5c359332-514a-38ac-8b98-bea14dbfdae2
Kociatkiewicz, J., & Kostera, M. (2020). ‘Our marketing is our goodness’: earnest marketing in dissenting organizations. Journal of Business Ethics, 164(4), 731-744. https://www.proquest.com/scholarly-journals/our-marketing-is-goodness-earnest-dissenting/docview/2419555113/se-2?accountid=37408
Manser Payne, E., Peltier, J. W., & Barger, V. A. (2017). Omni-channel marketing, integrated marketing communications and consumer engagement. Journal of Research in Interactive Marketing, 11(2), 185-197. https://www.proquest.com/scholarly-journals/omni-channel-marketing-integrated-communications/docview/1917329860/se-2?accountid=37408