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Jordán Correa, D. P., Izaguirre Olmedo, J. A., & Luisa López, A. (2024). La red social TikTok y su incidencia en el cambio de comportamiento: un estudio bibliométrico. Intersecciones En Comunicación, 18(2), 1–23. https://research.ebsco.com/linkprocessor/plink?id=f2e7a4ba-4220-3e18-a901-3aed2947d78f
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Manoli, A. E., Anagnostou, M., & Kolyperas, D. (2025). Understanding organisation public relations through Twitter communication for the European super league. European Sport Management Quarterly, 1–18. https://doi.org/10.1080/16184742.2024.2442579
Page, T. G., Morehouse, J., Capizzo, L. W., Toth, E. L., & Zhou, A. (2024). To Share or Not to Share: Examining Social Media in Public Relations Scholarship. International Journal of Strategic Communication, 18(5), 383–403. https://doi.org/10.1080/1553118X.2024.2377989
Ramos Martínez, C. M., & Villafranca Santamaría, K. J. (2025). El marketing de influencers en Honduras: concepción, gestión y performatividad. Doxa Comunicación, 40, 221–243. https://research.ebsco.com/linkprocessor/plink?id=69ab3a5d-d6a9-383e-8479-ce248b457035
Santa Soriano, A., Campillo Alhama, C., & Torres Valdés, R. M. (2023). Relaciones públicas contemporáneas e inteligencia estratégica. un estudio transdisciplinar desde las áreas de especialización. Interciencia, 48(1), 20-27. https://www.proquest.com/scholarly-journals/relaciones-públicas-contemporáneas-e-inteligencia/docview/2775177791/se-2?accountid=37408
Smith, B. G., Golan, G., & Freberg, K. (2023). Influencer relations: Establishing the concept and process for public relations. Public Relations Review, 49(2), 102305-. https://www.sciencedirect.com/science/article/pii/S0363811123000206
Tong, S. C., & Chan, F. F. Y. (2023). Revisiting public relations function in the digital era: a study on public relations and marketing practitioners in Hong Kong. Asia Pacific Journal of Marketing and Logistics, 35(8), 1883–1899. https://www.proquest.com/scholarly-journals/revisiting-public-relations-function-digital-era/docview/2885518762/se-2?accountid=37408
Yue, C. A., Men, L. R., Davis, D. Z., Mitson, R., Zhou, A., & Al Rawi, A. (2024). Public Relations Meets Artificial Intelligence: Assessing Utilization and Outcomes. Journal of Public Relations Research, 36(6), 513–534. https://doi.org/10.1080/1062726X.2024.2400622
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